How Long Until Vietnamese Frozen Mango Exports Reach the Global Top 10?

TBES

25 Sep, 2025

Currently, Vietnam ranks 13th among the world's largest mango-exporting countries, with a total export value of around USD 310–320 million in 2024. While fresh mango remains the main export product, Vietnamese frozen mango is rapidly gaining momentum, aiming to break into the global top 10. So, how long will it take for this goal to become a reality?

1. Analyzing Strengths: A Solid Foundation

To answer this question, we need to look at Vietnam's core advantages:

Geographic Position & Abundant Resources: Vietnam is blessed with a tropical climate, ideal for growing famous mango varieties like Cat Chu, Tu Quy, and Hoa Loc. A stable and abundant supply is the first factor that helps us compete in the market.
Modern Processing Technology: Companies like Tbes Agri are heavily investing in state-of-the-art IQF (Individual Quick Frozen) technology. This process preserves the fruit's flavor, color, and nutritional value and is a key requirement to access demanding markets such as the EU, the U.S., and Japan.
Diverse Markets: Vietnamese frozen mangoes are already present in many markets, from neighboring Asian countries to Europe and the U.S.. This proves the product’s quality has been recognized.

2. Overcoming Challenges for a Breakthrough

Despite our advantages, the path to the top 10 is not easy. We need to address the following:

Strengthening Quality Management and Traceability: While international certifications are in place, building a transparent traceability system from farm to table will enhance customer trust.
Building a National Brand: When it comes to mangoes, many people think of other countries. Vietnam needs to invest more in marketing and communication to establish the "Vietnamese Mango" as a premium brand.
Expanding to New Markets: We must intensify our search for potential partners in emerging markets and high-demand regions.

3. The Roadmap to Conquer the Global Top 10

To achieve this ambitious goal, we can divide the roadmap into phases:

Phase 1 (1-2 years): Optimize the Supply Chain. Focus on standardizing the process from harvesting to transportation, ensuring every batch meets the highest quality standards.
Phase 2 (2-5 years): Brand Building and Market Expansion. This phase involves boosting communication, participating in international trade shows, and seeking strategic partners to penetrate major markets more deeply.
Phase 3 (After 5 years): Lead in Technology and Innovation. Continue investing in processing technology and diversifying products (e.g., freeze-dried mango, mango puree) to maintain a competitive edge.

With the dedication of businesses, government support, and a focus on quality, Vietnamese frozen mangoes can certainly reach the global top 10 in the next few years.

Tbes Agri is proud to be a part of this journey. We are committed to providing the highest-quality frozen fruit products, serving as a reliable partner for businesses worldwide.

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