TbesAgri at Seafood Expo North America 2025: Vietnamese Frozen Fruit on a Seafood Floor

TbesAgri exhibited at Seafood Expo North America (SENA) 2025 in Boston from March 16 to 18, 2025, on a shared stand with our sister brand TBESFOOD. SENA is a seafood show, so frozen fruit was the unusual product on the floor. That was the reason to bring it: the importers, distributors and foodservice buyers who buy frozen shrimp and fish from Vietnam also buy frozen fruit for smoothies, desserts and ready meals.

Seafood Expo North America 2025 at a glance

• Dates: March 16 to 18, 2025 (the 43rd edition)
• Venue: Boston Convention & Exhibition Center, 415 Summer Street, Boston, Massachusetts
• Organizer: Diversified Communications
• Scale: 1,215 exhibiting companies from 51 countries, and an estimated 20,000 industry professionals over three days

What we showed

TbesAgri brought IQF frozen tropical fruit from Vietnam: mango, dragon fruit, coconut and durian. TBESFOOD showed shrimp, fish fillets and cephalopods on the same stand, so a buyer could cover both categories in one meeting.

What buyers asked about

Most conversations came back to three topics. The first was packing: bulk cartons for processors, smaller packs for foodservice. The second was private label for retail. The third was whether supply holds steady across the year, beyond the mango season. Several buyers were also looking at purees and smoothie packs, which fit easily beside frozen seafood in an existing cold chain.

What it means if you already import seafood from Vietnam

Frozen fruit moves through the same reefer routes and import brokers you already use for seafood. The paperwork is the familiar food set: for the United States, your FSVP file on the foreign supplier and FDA prior notice apply to frozen fruit as they do to any food import. Our guide to exporting frozen fruit to the United States lists the documents, and the IQF mango specification checklist covers the terms to agree before a first order.

Questions buyers asked at SENA

Why show frozen fruit at a seafood expo?

Many seafood importers and foodservice distributors also buy frozen fruit, and they already work with Vietnamese suppliers and reefer logistics. SENA put fruit in front of buyers who could add a product line without opening a new supply route.

Can frozen fruit and seafood ship in the same container?

Both travel at -18 °C or colder, so a mixed reefer load is possible in principle. Whether it suits your order depends on your importer, your labels and the receiving cold store, so raise it when you plan the shipment.

Where can I meet TbesAgri next?

Our trade shows page lists the fairs we have attended. If you would rather not wait for one, send us your spec sheet and we will answer it by email.

Sources

• 2025 Seafood Expo North America draws an estimated 20,000 attendees, Diversified Communications
• North America's largest seafood trade event announces Seafood Excellence winners, WeAreAquaculture