TbesAgri exhibited at SIAL Shanghai 2025 (SIAL China), held from May 19 to 21, 2025 at the Shanghai New International Expo Centre. We showed Vietnamese tropical fruit in frozen, dried and puree formats to importers, distributors and brand owners from China and the wider region.
SIAL Shanghai 2025 at a glance
- Dates: May 19 to 21, 2025
- Venue: Shanghai New International Expo Centre (SNIEC), 2345 Longyang Road, Pudong, Shanghai
- Floor area: about 200,000 m², trade visitors only
- Scale: the 2024 edition drew 175,739 visitors and around 5,000 exhibitors; the organizer reported record attendance in 2025
What we showed
Mango, pineapple, dragon fruit and passion fruit, each in frozen, dried and puree formats. Next to the product we showed packing options: retail-ready packs, bulk cartons for processors, and private label for buyers who sell under their own brand.
What buyers asked about
Packing and private label came up in most meetings, because for brand owners in China the pack often decides whether a product gets listed. Buyers also asked which formats suit which use: IQF pieces for desserts and bakery, puree for drinks and sauces, and dried fruit for snacks.
Why SIAL Shanghai matters for Vietnamese fruit
China is the largest market for Vietnamese fruit, and SIAL Shanghai is one of the biggest trade-only food fairs in Asia. It lets us meet importers and brand owners from across China in three days. For buyers in Asia-Pacific, our market guide for Asia-Pacific covers documents and shipping.
Questions buyers asked at SIAL
Can you pack under our own brand?
Yes, we showed private label options at SIAL. Tell us the pack size, artwork and destination market, and we will confirm what we can run. For frozen product, the IQF mango specification checklist covers the label wording buyers usually agree.
Which format should I buy: IQF, puree or dried?
It depends on the line it goes into. IQF pieces suit desserts, yogurt and bakery; puree suits juice, smoothies and sauces; dried fruit suits snacks and cereal. Browse the IQF frozen fruit range or dried fruit range.
Where else has TbesAgri exhibited?
Our trade shows page lists every fair with dates and venues. You can also contact the export team directly.
Sources
- SIAL Shanghai 2025, JETRO J-messe trade fair database
- SIAL Shanghai sets new records as attention turns to SIAL Shenzhen, SIAL Paris
Request a specification and quotation
Send the product, cut or size, packing, quantity and destination port. Our export team replies with a specification and price.